Welcome To Water Heaters Plus!

 

Avoid Corporate Predatory Sales

 

This phenomenon started in the home improvement industry many years ago. It really picked up steam when retired owners of regionally successful companies would make a second career out of training smaller companies how to sell what we have become to know as "Extras". Extras were never really actually extra but usually required changes that had to be done to satisfy local codes. The practice started off as a subtle method believed to help secure projects when homeowners were known to price shop. Once it became common practice, most homeowners began to understand they were not going to be able to get accurate pricing until the work was pretty much complete. 

 

Then the phenomenon took a different form when large companies began to sub-contract smaller companies to actually do the projects. The larger companies had enormous advertising budgets and credit cards available to finance larger projects. The large companies did an excellent job of making it easier to spend money on home improvements. The problem with this was the large companies set the pricing to dominate their market paying little or no attention to the actual hard cost of completing the projects they were selling.

 

Water Heaters Plus survived and actually thrived in this environment by keeping costs to a minimum. We have collected some of the best water heater installers over the years by being good to our employees and treating them like family. We have developed a tight knit group that knows how to get the job done!

 

Now we have come to a point as a company where we will be leaving the corporate sub-contracting world behind. We survived so long by being honest and doing well above average work for the price. We have been phased out of the machine like so many others. 

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What we are seeing in our industry now is an even more aggressive turn of events in regards to predatory corporate sales. Before, the corporate entity was providing value, often a lot of value, to the customer and it was kind of a trade off. What is happening now is one corporate entity is handing off the customer to not a local company but to another corporate entity and it isn't stopping there. We have personally seen homeowners put through a chain of three corporate entities before reaching Water Heaters Plus. Each entity in taking money off the top and handing it off to another entity to do the same and so forth. So with this new development you are seeing extras everywhere because each entity has to make a profit. The newest extra is memberships. They want you to purchase a membership basically because they have a pretty good idea that will be the only way you will ever call them back after you make a million calls to get your job done; and hopefully nothing goes wrong because that is a whole different story!